MARKETING CAMPAIGNS FOR HONEY BIRDETTE.
Departing from conventional lingerie imagery, these HB campaigns focus on amplifying the empowering rock 'n' roll attitude defining the brand. From initial brainstorming sessions to concept ideation, storyboarding, mood boards, models & location scouting, then directing, capturing and editing photographs, we ensured the flawless execution of the vision.
A strong emphasis on graphics & a strategically dissemination of the results across various media and channels led to captivating marketing campaigns that made a lasting impact and occasionally ignited a bit of controversy.
CAMPAIGN GRAPHICS
Each campaign boasts its unique graphic identity. Typically minimalist to ensure the products remain the focal point, these graphics inject personality into each collection, adding depth and character to the overall presentation.
STORYBOARDS
The storyboards play a big role in aligning various stakeholders with the objectives, streamlining the workflow. They are instrumental not only in planning the sequence of shots but also in the post-production phase, ensuring the final results align cohesively with the initial vision.
