WIMBLEDON THEMED CAMPAIGN FOR A LINGERIE COLLECTION.
This fun and light-hearted all-encompassing marketing campaign involved concept ideation, storyboarding, creative direction and photography, photo and video editing, 3D animation, and strategic translation across online and offline channels, along with the creation of various other marketing collateral materials.
SOCIAL MEDIA CAMPAIGN
In addition to EDMs, in-store signage, and the brand’s online shop, creation of an audience-specific content
following the brand's strategic objectives:
- Building pre-launch anticipation for upcoming collections through enticing teasers.
- Boosting traffic and conversions through targeted paid ads focused on highlighting key products.
- Growing followers base, and elevating engagement by orchestrating engaging competitions.
WEBSKINS
Fluid layouts to ensure a flawless user experience, regardless of screen size.
These responsive webskins prioritize accessibility and user engagement, making the campaign engaging across all platforms.
PRINTED CATALOGUES
To bolster the debut of the collection, catalogs were crafted and strategically placed in every shopping bag and included with online orders.
These catalogs served as a means for customers to conveniently pre-order items from the collection.
PHOTOs
Here are a few picks of the still imagery that was shot for this campaign. Each frame has been thoughtfully selected to showcase the visual narrative and resonate with the campaign's unique spirit and message.
