A visual narrative set on a pristine, untouched island—a paradise lost to human intervention. The dodos, emblematic of the island, thrive in peaceful coexistence and, symbolically, become the originators of the first Dodo beer. This creative concept emphasizes the beer's intrinsic locality, pre-dating any other brews.

The tagline, "Né Ater Là," meaning "Born here" in Creole, encapsulates the message the of the illustration, reinforcing the idea that Dodo beer is not just a product; it is a proud manifestation of the island's heritage and origin.