SERGEANT PUPPA BRANDING
Logo, full visual identity, website, in-store stationery, product photography, packaging, and promotional materials. The brand aims for a playful yet premium look to stand out in the competitive industry.The logo is designed as a bone-shaped bowtie, and is integrated as a recurring pattern throughout the store and online.
Solid blacks and gold foil elements are juxtaposed with a signature rainbow to mix the brand’s premium aspect with a heavy dose of fun and vibrancy. This brand identity distinguishes Sergeant Puppa from the competitors and blends sophistication with playfulness.
Online shop boxes
Store business cards
Team uniforms
Store interior
Shelf talkers & Shelf talkers stands
3D Emblem
In-store Neon Sign
Website
StorefrontBRAND DECKS
Crafted to showcase the brand, these brand decks encapsulate the brand concept, store design, and product range, ensuring a clear and compelling representation that fosters effective communication with key stakeholders and partners.
BRAND GUIDELINES
Brand guidelines created to achieve a cohesive and harmonious brand presence across all touchpoints. It explains in details the use of the logo, color palette, typography, imagery, and other visual elements, providing instructions on how these elements should be applied in various contexts, such as print materials, digital platforms, signage, and more.
FLAGSHIP STORE DESIGN
Conceiving the flagship store in Las Vegas involved bringing the established branding to life. This encompassed designing in-store furniture, dog mannequins, the sales counter, a modular shelving system, feature brick wall, treats station, and change rooms, all in alignment with the existing branding. These 3D renders were designed to guide builders and architects in realising the envisioned space.
